Viva Chicken is a well known fast casual rotisserie chicken restaurant in the Charlotte, North Carolina region. We worked with marketing agency Black Wednesday to reimagine the Viva brand and identity.

The project embraces the gritty, spirited approach to Peruvian street culture and relies heavily on textures and layers. We created a custom type treatment that is utilized throughout their new branding.

We expanded the branding further as the restaurant wanted to continue building outside the Charlotte region. This included various murals inside new restaurants as well as their first mobile food truck. The Viva identity continues to evolve as they explore exciting new flavor profiles and opportunities to push the branding even further.