project
Novant Health Thanksgiving Parade
client
Charlotte Center City Partners
services
Branding, Digital, Environmental, Print
To celebrate the 75th anniversary and the rich history of the event, the parade was moved to the evening in order to shine even brighter and light up the night sky.
After the 2020 parade was an exclusive, TV-only event, the organizers felt it was important to really make a huge spectacle of the 2021 parade—the 75th anniversary of the event. The team at Charlotte Center City Partners enlisted our help to develop a special brand for the event to celebrate its move to night time.
Event photos courtesy of Charlotte Center City Partners.
view additional work
