project

Queen City Brewers Festival

client

Nils Weldy Associates, Inc.

services

Branding, Digital, Environmental, Packaging, Print

The annual festival held in the Queen City has always been an event for breweries to showcase the latest in craft beer as well as introduce exclusive pours to beer enthusiasts. 

As a longtime attendee of the festival, it was exciting to begin working on festival branding and signage needs in 2020. The event has been a huge part of the ever-growing craft beer scene in Charlotte, NC and the surrounding areas and continues to play an enormous role in the growth of the brewery scene in the Queen City.

In 2021, we worked with QCBF founder, Nils Weldy, to create a brand new concept, Court Shoes Only. The initiative supported ACEing Autism, a non-profit organization dedicated to helping children with autism grow through the sport of tennis. We designed the branding to emphasize the connection with tennis and 30+ breweries in the greater Charlotte area all signed on the brew their take on a Double India Pale Ale.

In the following years, we designed Court Shoes Only Night Session, an Imperial Stout, and Court Shoes Only Champions Edition, a hazy IPA.

We later partnered with Charlotte Beer Collective to design two unique dessert beer labels for the 2025 festival that incorporated various sweet elements from local BBQ icon Jon G.

Event photos courtesy of Queen City Brewers Festival.

I have had the fortune of having expectations consistently exceeded by Mitchell for more than a decade. His ability to pick up on subtle cues, and realize their importance, has led to projects that have cemented my business’s reputation for delivering innovative and memorable experiences.
Nils Weldy  |  Founder, Queen City Brewers Festival

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